Blog

How Twitter has changed online conversation - and what you need to do about it.

What do audience reactions reveal about the elements that make a Christmas ad “successful”?

How can water companies really listen to and understand their customers when there is so much noise on social media? And how can they identify the problems that affect most customers... and those that affect some customers most?

We take our love of words into new waters with our latest social insight report, launching at SWAN 2020 in July.

We examine how the biggest telcos in the US performed and how customers feel about them—in the middle of a global pandemic.

What Twitter sentiment reveals about how the UK is reacting during the Coronavirus pandemic.

Holidays are coming...except, they’re here, it’s November and nobody gives a Coca-Cola truck anymore.

The votes have been cast. For the first time, the fine people to the north of the River Tyne have taken to the voting booth and are electing a mayor. As a proud northeast organisation, we're really excited about finding out who's going to by the...

What a world cup! We’ve had more crazy twists and utter joy than a Kieran Trippier free kick. And across England’s adventure, Wordnerds has been following the hilarious, ecstatic, rage-filled and ultimately agonising journey of the fans back home.