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Steve Erdal

Steve Erdal
Chief Scientific Officer at Wordnerds; a Scot even taller than Fionn Mac Cumhaill.

Recent Posts

Bias deep-dive 1: Is Strictly biased?

Welcome to our first bias deep-dive at Wordnerds. Any data scientist worth their “Kiss Me I’m a Data Scientist” novelty baseball cap knows that bias is an enormous challenge in big data, Artificial Intelligence, and beyond.

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Five ways AI will revolutionise student recruitment

This is part two in our series of the challenges Higher Education folk face. Check out part one here.

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What do you do with a ton of text data?

Pop quiz, hotshot. You’ve been given a big stack of unstructured text data - could be survey responses, social data, staff appraisals. You have to pull insights from this data, and explain to your organisation what’s going on.

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How to become your CEO’s best friend

At Wordnerds, there are many things we’re sure about. The way you use language is perfect, teams require mutual respect, Teenage Fanclub are underrated. But our strongest opinion is - insights teams should be their CEO's best friends.

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Ten things we learned from the Women’s World Cup.

As the dust settles on an amazing World Cup in France, Wordnerds has been knee-deep in Twitter data, picking out the key opinions, themes, and blinding rage that made up the World Cup on Social Media.

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Five Reasons Why Higher Education is the Toughest Job in Marketing

We work with marketers of all shapes and sizes, and we love them all like sisters and brothers. But if we had to choose, the highest difficulty level of marketing, the double black diamond, the elite mode, belongs to the proud marketeers who are...

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so who's going to win the mayoral election?

The votes have been cast. For the first time, the fine people to the north of the River Tyne have taken to the voting booth and are electing a mayor. As a proud northeast organisation, we're really excited about finding out who's going to by the...

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Wordnerds Market Review #1: Protein Shakes

Welcome to the first in a series of Wordnerds market reviews, where we look beyond the star ratings and find out which product is really right for you.

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wordnerds at the world cup: ten things we learned

What a world cup! We’ve had more crazy twists and utter joy than a Kieran Trippier free kick. And across England’s adventure, Wordnerds has been following the hilarious, ecstatic, rage-filled and ultimately agonising journey of the fans back home.

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Wordnerds Market Review #2: Gym Chains

January is the month for hitting the gym, and even nerds like us are no exception. So we’ve spent January analysing thousands of reviews of top gym chains in the country, to see how they fared in January, and which is right for you.

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